Welcome to the official website of Quanzhou Joton Industry Co., Ltd！
As early as 2011, Brazil sniped at China's sanitary ware enterprises and raised the import tariff from 15% to 35%. In addition to Brazil, in recent years, the trade protection policies of the European Union, Indonesia, Argentina and other places can be said to have formed a multi-party suppression trend on China's sanitary ware exports. Tariffs and punitive taxes are increasing day by day, and China's sanitary ware exports are struggling.
Rising labor costs and losing export advantages
China has always had the advantages of rich labor resources and low labor cost. Compared with developed countries, the advantage of human cost is indeed incomparable. In addition, sanitary ware production is a labor-intensive industry, forming the inherent human cost advantage of China's sanitary ware industry. However, recently, due to the influence of various environments and conditions, such as wages and benefits, social security contributions, working environment, labor intensity, rights and interests protection, as well as variables and problems in some deep-seated links of society and market, the "unlimited supply" of cheap labor has lit up the red light. The serious shortage of workers in the labor market and the resulting "shortage of migrant workers" have become another "bottleneck" perplexing the healthy development of the sanitary industry. The only advantage of product export is gradually lost, and domestic sanitary enterprises are in an unprecedented crisis.
Product homogenization is serious and market competitiveness is weak
Now, many enterprises pursue micro innovation, but it seems that many enterprises have deviated on the road of micro innovation, turning micro innovation into "no innovation". The most obvious thing in the bathroom industry is that there are more and more homogeneous products, and the bathroom design is generally uniform. Indeed, the original bathroom design was originally developed from imitation, but many people turned a corner in imitation and became blindly copying and echoing others. The subjective R & D ability of bathroom enterprises is weak, which makes today's bathroom industry "locked up" by homogenization. The international market has higher requirements for product personalization. If sanitary ware enterprises want to get rid of the development dilemma and go international, strengthening the innovation ability is the key.
Low market positioning and focus, difficult for brands to become bigger and stronger
The author believes that the unclear market positioning is one of the important reasons why local sanitary ware enterprises are suffering a lot at home and abroad. The personalized needs of foreign markets are more clear, which requires that if domestic sanitary ware wants to be exported, it must be targeted to adapt to the tastes of international consumers, design personalized products, strongly shape the unique and impressive personality or image of the enterprise's products, and vividly convey this image to them, So as to determine the appropriate position of the product in the market. Therefore, whoever can find the international positioning can win the foreign market.
Not everyone can eat the cake in the overseas market. Local sanitary ware enterprises should size up the situation, make a strong attack and win the international market.
Scan code to add wechat
Service hotline
86-15060137973
