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An ideal entrepreneur hopes that his career can go to a higher level. Of course, a promising sanitary ware enterprise is inseparable from the open market. Today, when the demand growth of the domestic sanitary ware market slows down, more and more sanitary ware enterprises realize the importance of "going abroad". How can they really be based on the international market? Thinking change is important.
Expand the export channels of sanitary products
At present, China's sanitary ware enterprises have the following modes of "going global". Some ceramic enterprises use domestic export agents. This method is widely used by small and medium-sized enterprises, mainly led by domestic export agents. After expanding and obtaining overseas orders, they purchase from domestic manufacturers. This mode has low expansion cost and flexible operation, but the total value of orders is often low and the continuity of orders is poor. Another model is that sanitary ware enterprises build their own overseas business expansion departments. Through this self-help way of actively finding and contacting overseas customers, they can solve the problem that overseas customer resources cannot be accumulated in the previous model, and continuously increase the order volume and order value of each customer through continuous in-depth cooperation, so as to obtain long-term business income. However, the main problem of this model is that the expansion cost is high, the expansion speed is slow, and the expansion scale is limited. After all, the overseas business expansion carried out by the enterprise alone is relatively weak. Finally, enterprises can also participate in professional exhibitions held overseas. This way is the most direct and long-term benefit, but the cost is also the highest.
Deepen the concept of "going out" of enterprises
The "going out" of China's sanitary ware enterprises is not the ultimate goal. In order to truly achieve a foothold in the world, enterprises also need to enter the psychology of overseas consumers, so that enterprises can do it for a long time. First of all, it is natural for Chinese sanitary ware enterprises to have this awareness and establish the confidence of "going in". We should know that sanitary ware enterprises do not simply sell products, but establish Chinese brands, reverse the inherent impression of low-end, low-quality and low-cost made in China in the international market, and become the builders of the new order and new pattern of the international market. International business is different from the simple export of some enterprises. The first is to provide perfect after-sales service. In addition, these value-added services providing overall space design and other aspects enable customers to see the effectiveness of the overall space solution, which largely avoids the haggling over price based on simple product materials, and effectively improves our bargaining power in the international market.
It is not easy to take root in the international market. It requires the entrepreneurs of sanitary enterprises to have a long-term vision and extraordinary courage, which requires sanitary enterprises to strictly cultivate their internal skills and lay a solid foundation for entering the international market.
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